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Bernie’s Best Media Kit & Brand Resources

Illustration of a paw print divider.

Bernie’s Best® Graphic Design Kit & Brand Colors

Bernie Main Colored Logo
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Bernie Main Grey Logo
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Bernie Simplified Logo
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Bronze

CMYK:
40 | 70 | 100 | 50


RGB:
96 | 57 | 19


Hex Code:
#603813

White

CMYK:
0 | 0 | 0 | 0


RGB:
255 | 255 | 255


Hex Code:
#ffffff

Faded Copper

CMYK:
31 | 50 | 75 | 10


RGB:
168 | 123 | 79


Hex Code:
#a87b4f

Saddle Brown

CMYK:
35 | 65 | 95 | 30


RGB:
131 | 82 | 37


Hex Code:
#835225

Graphite

CMYK:
65 | 65 | 65 | 60


RGB:
55 | 49 | 46


Hex Code:
#37302e

Illustration of a paw print divider.
Bernie PP Logo Colored
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Bernie PP Logo White
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Brown Bark

CMYK:
40 | 70 | 100 | 50


RGB:
96 | 57 | 19


Hex Code:
#603913

Jewel

CMYK:
86 | 35 | 98 | 28


RGB:
27 | 102 | 55


Hex Code:
#1b6637

Jambalaya

CMYK:
41 | 71 | 97 | 49


RGB:
96 | 55 | 20


Hex Code:
#603714

Flamingo

CMYK:
0 | 75 | 100 | 0


RGB:
241 | 101 | 33


Hex Code:
#f16521

Tree Poppy

CMYK:
0 | 50 | 99 | 0


RGB:
246 | 147 | 29


Hex Code:
#f6931d

Illustration of a paw print divider.
Bernie CC Logo Colored
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Bernie CC Logo White
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Brown Bark

CMYK:
40 | 70 | 100 | 50


RGB:
96 | 57 | 19


Hex Code:
#603913

Dusk Blue

CMYK:
94 | 42 | 0 | 45


RGB:
8 | 80 | 139


Hex Code:
#08508b

Pacific Blue

CMYK:
67 | 12 | 0 | 125


RGB:
63 | 168 | 190


Hex Code:
#3fa8be

Charcoal Blue

CMYK:
57 | 24 | 0 | 62


RGB:
42 | 74 | 97


Hex Code:
#2a4a61

Cerulean

CMYK:
63 | 22 | 0 | 35


RGB:
61 | 128 | 165


Hex Code:
#3d80a5

Illustration of a paw print divider.
Bernie HH Logo Colored
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Bernie HH Logo White
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Brown Bark

CMYK:
40 | 70 | 100 | 50


RGB:
96 | 57 | 19


Hex Code:
#603913

Spicy Orange

CMYK:
0 | 65 | 86 | 16


RGB:
214 | 74 | 30


Hex Code:
#d64a1e

Pumpkin Spice

CMYK:
0 | 54 | 86 | 5


RGB:
243 | 112 | 33


Hex Code:
#f37021

Brandy

CMYK:
0 | 76 | 92 | 44


RGB:
144 | 35 | 12


Hex Code:
#90230c

Rusty Spice

CMYK:
12 | 80 | 95 | 21


RGB:
178 | 72 | 35


Hex Code:
#b24823

Illustration of a paw print divider.
Bernie MM Logo Colored
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Bernie MM Logo White
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Brown Bark

CMYK:
40 | 70 | 100 | 50


RGB:
96 | 57 | 19


Hex Code:
#603913

Carmine

CMYK:
15 | 100 | 90 | 10


RGB:
190 | 30 | 45


Hex Code:
#be1e2d

Strawberry Red

CMYK:
5 | 93 | 85 | 0


RGB:
228 | 56 | 55


Hex Code:
#e43837

Dark Wine

CMYK:
16 | 100 | 90 | 53


RGB:
117 | 3 | 14


Hex Code:
#75030e

Dark Pastel Red

CMYK:
0 | 87 | 99 | 24


RGB:
190 | 57 | 26


Hex Code:
#be391a

Illustration of a paw print divider.
Bernie OO Logo Colored
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Bernie OO Logo White
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Brown Bark

CMYK:
40 | 70 | 100 | 50


RGB:
96 | 57 | 19


Hex Code:
#603913

Smart Blue

CMYK:
75 | 59 | 17 | 1


RGB:
83 | 107 | 156


Hex Code:
#536b9c

Frosted Blue

CMYK:
36 | 0 | 4 | 0


RGB:
155 | 217 | 237


Hex Code:
#9bd9ed

Salmon

CMYK:
1 | 63 | 55 | 0


RGB:
242 | 126 | 104


Hex Code:
#f27e68

Rosy Copper

CMYK:
16 | 73 | 77 | 4


RGB:
201 | 99 | 71


Hex Code:
#c96347

Illustration of a paw print divider.
Cartoon dog mascot in a yellow shirt with a paw print, raising both paws for a high five.
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Cartoon dog mascot in a yellow T-shirt pointing toward the viewer.
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Cartoon dog mascot in a yellow shirt with a paw logo, pointing to the right, friendly pose.
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Cartoon puppy dog with a yellow shirt, resting its paws on a surface and sticking out its tongue.
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Cartoon dog in an orange shirt holding two bags of dog treats toward the camera.
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Cartoon dog in a blue shirt holds two Bernie’s Chomplers dental chews for dogs with a yellow background behind.
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Cartoon dog wearing a pink shirt, hugging a pile of dog kibble and two cans of dog food, smiling at the viewer.
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Cartoon dog in a pink shirt holding a pile of gold coins and three dropper bottles of omega supplements.
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Playful illustrated dog in a red shirt holding two cans of dog food and a pile of kibble against an orange background.
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Friendly cartoon dog in an orange shirt holding two cups of dog food with kibble spilling between its paws.
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Company Overview

Bernie’s Best® is a family-owned pet wellness company that develops science-based supplements and functional treats for dogs. Founded by Jim and Christie Finnigan, the company was inspired by their Bernese Mountain Dog, Bernie, whose digestive challenges led the family to create what became the company’s first product, Bernie’s Perfect Poop™.

Headquartered in Austin, Texas, Bernie’s Best focuses on products that address common canine health needs through nutrition, supplementation, and functional ingredients selected in collaboration with veterinary science researchers, formulation experts, and ingredient specialists.

The company’s guiding mission is simple: Healthy Dogs. Happy Lives.

Company at Glance

Company Name:
Bernie’s Best, Inc.
Founded:
2018 (brand launch); incorporated in Texas in 2022.

Headquarters:
Austin, Texas, USA.
Founders:
Jim Finnigan and Christie Finnigan.

Industry:
Pet Health & Wellness
Core Category:
Dog supplements and functional treats

Brand Purpose:

To help dogs live longer, healthier, and happier lives through science-based nutrition and supplementation.

The Bernie’s Best Story

The company began with a practical problem. Jim and Christie Finnigan were unable to find a digestive supplement that met the needs of their dog Bernie. Existing solutions often required multiple products, inconsistent dosing, and complicated feeding routines. That frustration led them to develop a more comprehensive approach to digestive health.

Working with veterinary science researchers, formulation specialists, and ingredient experts, they developed Bernie’s Perfect Poop™, a digestive health supplement that combined multiple categories of digestive support into a single product. Following its success, the company expanded into additional wellness categories including dental health, mobility, joint support, and omega supplementation.

The company remains family-owned and continues to build products around the same standard: creating products they would confidently give to their own dogs.

Brand Philosophy

Illustration of Bernie making an "OK" hand gesture while wearing a blue button-up shirt.

The Bernie Promise

Bernie’s Best operates on a simple principle: if a product is not good enough for the founders’ own dogs, it is not good enough for customers’ dogs. The company prioritizes ingredient quality, scientific research, safety, and effectiveness over industry trends or marketing claims.
Cartoon dog wearing a lab coat and blue tie, proudly holding a bubbling green liquid in a beaker.

Science-Based Nutrition

The company emphasizes evidence-informed formulations built around current veterinary and nutritional research. Product development focuses on combining high-quality ingredients with practical delivery systems that are easy for pet parents to use consistently.
Cartoon dog wearing blue shorts and heart-shaped sunglasses sits on a beach chair with its tongue out, giving a playful summer vibe.

Healthy Dogs. Happy Lives.

Bernie’s Best believes that improving foundational aspects of canine health—such as digestion, mobility, oral health, and nutritional balance—can contribute to a higher quality of life for dogs and their
families.

Founder Biographies

Jim Finnigan

CO-FOUNDER & CHIEF EXECUTIVE OFFICER

Jim Finnigan co-founded Bernie’s Best alongside his wife, Christie, after searching for better health solutions for their Bernese Mountain Dog, Bernie. What began as a personal effort to address digestive health challenges evolved into a growing pet wellness company focused on science-based supplements and functional treats.

Jim remains actively involved in product development and company strategy, with an emphasis on research-backed formulations, product quality, and long-term canine wellness. Bernie’s Best continues to reflect the founders’ philosophy of creating products they would use for their own dogs first.

Christie Finnigan

CO-FOUNDER

Christie Finnigan co-founded Bernie’s Best and helped shape the company’s customer-centered approach to pet health. Inspired by Bernie’s health journey, she has played a key role in building a brand focused on practical wellness solutions, ingredient transparency, and helping pet parents make informed decisions about their dogs’ health.

Photo of Jim and Christie with their family and two dogs outdoors.
Fluffy tricolor dog wearing a beige hat, lying on dirt with wooden logs in the background.

About Bernie

Bernie, the Bernese Mountain Dog who inspired the company, remains the heart of the brand. His digestive challenges motivated the development of the company’s first product and helped establish the philosophy that continues to guide product innovation today.

According to the company, Bernie was more than a pet—he was a beloved family member whose health journey inspired a mission to create better nutritional solutions for dogs everywhere.

Product Portfolio

Illustration of Bernie’s Perfect Poop dog digestive supplement packaging.

Bernie's Perfect Poop™

Category: Digestive Health

The company’s flagship product combines four digestive support components—fiber, prebiotics, probiotics, and digestive enzymes—into a single formula designed to support digestive wellness and nutrient utilization.

Three boxes of Bernie's Chewing Chompers dog treats featuring a happy collie on the packaging, with two bone chews in front.

Bernie's Charming Chompers™

Category: Dental Health

A daily dental chew designed to support oral hygiene through mechanical cleaning while also incorporating ingredients intended to support the gut-oral microbiome connection.

Two jars of Bernie's Healthy Hips dog joint supplement with a cartoon dog on the label, set against a light blue background.

Bernie's Healthy Hips™

Category: Joint Health

A mobility-focused supplement formulated with ingredients selected to support joint function, structural health, and healthy aging in dogs.

Two jars of Bernie's Marvelous Mobility Total Joint Support for dogs, with a jumping black-and-white dog on the label and orange-blue packaging (90 soft chews per jar).

Bernie's Marvelous Mobility™

Category: Active Lifestyle &
Preventative Mobility

A proactive mobility supplement developed for active and working dogs, with ingredients intended to support long-term joint health and physical performance.

Two jars of Bernie's OMG! Omega-3s for dogs, showing a dog with a red toy on the label (90 soft gels).

Bernie's OMG!!! Omegas™

Category: Omega-3 Supplementation

Available in both soft chew and oil formats, the OMG!!! Omegas line delivers concentrated omega-3 fatty acids intended to support skin, coat, cognitive, cardiovascular, and overall wellness.

Two jars of Bernie's OMG! Omega-3s for dogs, showing a dog with a red toy on the label (90 soft gels).

Next Launch

Category: Omega-3 Supplementation

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Manufacturing & Quality

Bernie’s Best states that its products are formulated using science-based ingredients and are manufactured with an emphasis on safety, quality assurance, and ingredient integrity. Company materials reference independent testing, GMP-compliant manufacturing standards, and quality-control protocols designed to support product consistency and safety.

Corporate Boilerplate

About Bernie’s Best®

Bernie’s Best® is a family-owned pet wellness company headquartered in Austin, Texas. Founded by Jim and Christie Finnigan, the company develops science-based supplements and functional treats designed to support canine health and longevity. Inspired by their Bernese Mountain Dog, Bernie, the company creates products focused on digestive health, mobility, oral wellness, and nutritional support. Bernie’s Best products are formulated with carefully selected ingredients and developed with a commitment to quality, safety, and helping dogs live healthier, happier lives.
For more information, visit www.bernies.com.

Media Inquiries

Let’s Talk About Dogs

For interviews, product information, executive commentary, partnership opportunities, or media requests:

Button for press@bernies.com
Button for www.bernies.com